sales and marketing program promo

Sales & Marketing Masterclass for Makers (5 month FREE program for juried CRAFT NB members)

Application Deadline: January 14th, 2024 midnight.

Five-Month Online Course: January to June 2024

Facilitator: Boost Strategic Coaching

Available to CRAFT NB juried members in good standing. Not a member? Join today

Limit of 18 participants. Applications will be assessed on availability, desired outcomes, and commitment to the program.

Costs of the program are underwritten by Canada Council for the arts There is no fee for participating. Given that we have limited spaces available, selected participants are asked to attend all sessions and commit to all aspects of program delivery (including hosting a vendor online at for 01 year)

Who is this for? Professional artists who are ready to focus on building their business and marketing strategies.

Craft makers, we know you got into business because you have something beautiful to offer the world. However, you may never have had the opportunity to build your sales skills. You are the face of your business – there is no better person to sell your work. The curriculum presented in the Sales & Marketing Masterclass will solidify participants’ marketing strategy and create processes that you will be able to implement into your day-to-day activities. We want business development to become part of your regular practice instead of an unwelcome afterthought.

Course set-up:

  • Five-month program
  • New theme each month
  • Each month:
    • Weeks 1 & 3: Video module and workbook made available on our online learning platform (and prompted via email). Quiz to end each module that will be submitted to Boost Strategic Coaching.
    • Weeks 2 & 4: Live one-hour coaching session via Zoom led by an expert Boost Coaching facilitator.

Monthly themes:

  • Strategy Development
  • Sales
  • Advertising
  • Marketing Action Plan
  • Implementation and Consistency

Each month you will complete:

  • Video training modules with worksheets
  • Quiz on video content
  • Group coaching session via Zoom to review video content
  • Group Q & A via Zoom

Participants will also receive:

  • A 45-minute PRIVATE coaching session during the course with your facilitator
  • Certificate of Completion
  • One-page marketing strategy tailored to your business
  • The completed Action Plan Workbook
  • Lifetime access to online modules & resources

course overview